Michael E. Gerber is an entrepreneur, business guru and the bestselling author of five books, including his latest, E-Myth Mastery.
Gerber’s awesome metaphor of the mountain hits especially close to home for entrepreneurs. “Nobody ever climbs the mountain and returns to the valley,” he declares. It’s hard to get to the top of the mountain, see the view, relish how that sense of accomplishment feels, then forget it all. Once you’ve lived on the mountain there’s no possible way of going back to anything else, as you know that nothing else will make you happy.
We were born to climb, all 6 billion people on this planet. However, the majority of us get settled in the valley and never leave. We warn our children about the mountain because people go there and they don’t come back.
Of course, we all know that the mountain is a metaphor, an expression of understanding one concept in terms of another concept. It’s about awakening the entrepreneur within you. The mountain versus the valley is about one’s willingness to participate in life’s climb. As business people we face this climb every day. How you climb and for some, if you climb at all, will determine your outcome.
Gerber challenges us to come to the mountain where crazy people live. Join us on this crazy journey to the top of the mountain! We promise you you’ll never return to the valley.
